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The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
Tips for Using a Virtual Assistant in Your Business: “The use of a virtual assistant (or VA) can be a cost-effective and efficient alternative to hiring on-site employees. But, just like most things in life, one needs to know how and when to use them in order to maximize the benefits.” [Fast Up Front]
Preparing A Social Readiness Gameplan In Seven Steps: “Two industry articles recently surfaced which caught my attention. The first on Media Post indicated that more than half of the companies polled for the article go at social media initiatives without a strategy. The second, from eMarketer included some statistics behind common social initiatives but indicated that there was a gap between tactical implementation such as reserving URLs and properties which most organizations were already doing, to planning for relevant protocols which many had not.” [Logic+Emotion – David Armano]
State of Social CRM: “I find that Paul Greenberg, one of the early adopter who mapped out the CRM space gives a succinct overview of what’s happening in the Social CRM space. He points out the two converging forces ’social’ and ‘CRM’ spaces that are coming together, yet the third force, ‘companies’ themselves aren’t yet ready for the internal changes that are coming.” [Web Strategy – Jeremiah Owyang]
Mobile Marketing with the New iPhone 4: “If you have a pulse, you’ve probably heard about the new iPhone 4. After weeks of anticipation and swirling rumors of an abandoned iPhone 4 lost in a bar in Redwood City, CA in mid-April, it’s. finally. here. With HD video recording, video chatting, and a multitude of sleek features, it’s not surprising that industry experts are calling it Apple’s most successful launch to-date. The question remains whether the device will live up to the intense hype that surrounds it but one thing is for sure, it is likely to revolutionize the mobile commerce experience.” [360° Digital Influence]
Using Starbucks As Your Office? Here Are Some Tips: “Our early co-working experience is now commonplace, as many entrepreneurs and the freelance nation use coffee shops to work. More often than not, that coffee shop happens to be the near ubiquitous Starbucks location. Much of it is thanks to free Wi-Fi. Today, Starbucks launched a plan that offers free Internet access at 11,000 locations.” [Gigaom]
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