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The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
How To Leverage The Most Cost-Effective Blog Advertising Method: Blog Commenting: “Blog commenting is one of the most effective methods of increasing your brand awareness, attracting visitors to your blog and learning from the best bloggers in the field; thus helping you to fully grasp what your niche wants and needs. Its a blogger’s special tool for launching an effective advertising campaign and the only thing that will be spent with this method is time.” [Perfomancing]
6 Lead Generation Offer Ideas for Content You Already Have: “As a small business owner it can be overwhelming to think of new content ideas. The good news is that compelling offers can be created from the content that you already have. In today’s post we will look at six ways you can use existing content to create offers that covert visitors into leads.” [Hubspot]
How to Set Business Goals: “A smart CEO understands the inherent value of goal setting in steering a growing business in the right direction. Unfortunately, figuring out exactly what the right direction is—and the road map to get there—isn’t as much of a no-brainer.” [Inc.com]
How to Turn a Brilliant Idea into Big Business: “We all have great ideas. The challenge is turning these great ideas into large successful business that can become catalysts for industry innovation. One of the best way to do this, is to learn from others who have made this type of success happen.” [Hubspot]
Six Ways to Connect with Your Customers: “Your customers have their own antenna, complete with BS detector without needing a two-year plan for it. While it was easy to see how a bit of attention and time on your part would have given you better information about their taste, purchasing history, and where they hang out, technology can help you remember who did what better.” [Conversation Agent]
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