The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
5 Can’t Miss Tips (and Tools) for Connecting at Conferences: “There’s nothing quite like connecting with people in person. The more time spent online networking, sharing, and filtering, the more I crave the in-person approach. That’s one reason I love attending conferences, workshops, and seminars.
More Customers Don’t Make You a Better Company: ““We’re better because we have 42x more customers than any of our competitors, which shows that clearly we are the LEADER in our space!” This argument makes no sense to me. More customers doesn’t make you a better company. More customers just means you have more customers.” [Christopher S. Penn]
What Can You Accomplish in 15 Minutes: “It is New Marketing Labs’ goal to not just consistently deliver for our clients, but to continue to add value and see where we can be more helpful. We do this through a couple of methods, including monitoring feedback and also, client brainstorming sessions. Every day for 15 minutes, the Client Services team puts their heads together for ideation.” [New Marketing Labs]
Note Taking System: “I am a kinesthetic learner by nature and I find that if I take notes during a meeting, the hands-on activity of note taking helps me retain more of what I have learned. To make note taking even more effective, I’ve done some research into note taking systems and developed a template that helps me organize my resulting chicken scratches into something useful.” [Success Begins Today]
Sales is Personal, Why Isn’t Your Lead Generation? “I always think it odd how disconnected most sales people are from marketing. In most cases we sit back and wait for (hope for) marketing to feed us leads. I don’t know about you, but I’ve never been comfortable trusting my sale number that completely to anyone.” [Bill Rice – Better Closer]
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