The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
Match Your Blog’s Metrics to Its Goals: “One way to greatly improve your ability to measure the effectiveness of your company’s blogging efforts is by tracking the right metrics. When you are creating the strategy for your company blog, one of the things you need to focus on is making sure that the metrics you track match the goal you have for the blog.” [MarketingProfs]
Marketers Act Like Publishers, with One Exception: “Your marketing department is transforming into a publishing department. Just look at the activities performed by a marketer today (blogs, podcasts, videos, newsletters, webcasts and more). [Junta42]
7 Reasons Social Media is for Sales Too: “Social media is the next trick for personal lead generation. Think of it as the new telephone and the email of the future. Believe it or not surveys show that youngsters under 20 never use email–it’s Facebook or text message if you want to pull their chain.” [Better Closer]
Lead Generation for Mobile Marketing: “With mobile advertising projected to rise 80 percent in 2010 and climbing to 4.2 billion by 20151 – it’s no wonder companies are taking notice of the mobile space. Even large technology companies are taking notice by launching Apps and mobile marketing programs to outreach in new way.” [Media Bullseye]
12 Ways to Market Your Event with Social Media: “Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.” [Social Media Examiner]
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