The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
Weekend Reader: August 15 Edition
Are You Creating a Sale or A Customer?: “If you are focusing on just making that individual sale, closing just one time and then moving on, you could be running your business to the red-line.” [Underdog Millionaire]
14 Tactics To Attract New Email Subscribers: “Finally, after repeat recommendations from countless internet marketing experts stating that the “money is in the list” and similar comments from successful entrepreneurs, claiming your “business is only as good as your database”, I realized there might be something to this idea.” [Entrepreneur’s Journey]
Email Frequency: How Often Is Too Often?: “What is the best email frequency? How often is too often? That is one of those questions that is often asked in the world of email marketing. Frequency. Timing. Do I send once per quarter? What about monthly? Or weekly? Is a daily email too much? What about several times per day? [The Thinking Inbox]
How to Write a Successful Corporate Newsletter: “It’s also just as challenging, and in a similar way to an online corporate journal. You have to give the reader value, you have to behave sociably and not try to sell forcefully, you have to achieve your marketing goal and, on top of all that, you have to be interesting.” [Econsultancy]
How To Attract More Readers Than Just Your Mom: “This is a common conversation that takes place everyday, and…unfortunately…most of them go this direction. There were multiple lines to the trascribed conversation from “that will look cool” to where to put the “skip this intro” link to the Flash intro they were going to throw up on their site (yuck!), but when DR typed out this line…it hit me like a ton of bricks.” [Robb Sutton]
image credit: alles-schlumpf
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