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The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
Weekend Reader: August 22 Edition
14 Ways to Spy On Your Competition: “Competitive analysis is important to any business strategy. Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products. Luckily, there are many online tools that can help you get a look (or spy) on what your competitors are doing.” [Sazbean]
Millionaire At 16, UK Youngster Starts Mobile Advertising Firm Branchr: “Here’s an interesting story. Most mobile-ad startups are lucky to see success even with well-educated and experienced founders and loads of venture funding, but it’s even more impressive when one proves successful led by a 16 year-old.” [Mobile Marketing Watch]
How To Use Facebook Places For Your Business: “Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. As such, Facebook has released a new guide for businesses to learn how to merge Facebook Pages and Facebook Places into a single Page.” [All Facebook]
Recession Survival Tips For Online Businesses: “In a recession, companies go one of two ways: either they become the cautious cat, adopting a wait-and-see attitude, spending carefully on their marketing and less overall, cutting back, or they become the ferocious lion, bold, taking advantage of their competitors’ caution to seize opportunities in the tough market.” [Smashing Magazine]
Four Sales Page Elements That Get People To Buy Now: “When your sales page isn’t converting the way you need it to, it doesn’t just hurt your bottom line – it can cripple your confidence as a writer and make you doubt your future as a marketer.” [CopyBlogger]
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